• Assist efforts to stem the decline in New Zealand's biological diversity
  • Increase the population of native birds in natural settings
  • Provide appropriate low-impact coastal access for personal and public use and enjoyment
  • Reduce the impact of global climate change by capturing and storing atmospheric carbon via indigenous revegetation
  • Achieve this through the sustainable-development-by-design of native bush clad properties with coastal views.

What is “sustainable-development-by-design”? Sustainable development means different things to different people. Some use the formal World Council for Economic Development definition (Bruntland) “forms of progress that meet the needs of the present without compromising the ability of future generations to meet their own needs”. More recently, as highlighted by the New Zealand Business Council for Sustainable Development, the UK government definition is becoming more accepted: “Sustainable development is about ensuring a better quality of life for everyone, now and for generations to come”.

Our intention is to design and then undertake a development, which is environmentally and socially sustainable. By this we mean that the sites we develop will be designed to have a positive impact on the biological diversity of the area where they are located and they will not create any net negative environmental impacts. The ongoing land use will be largely non-productive and thus non-sustainable in an economic sense, but it will be productive in the social context of “human well being”. We will offset the ongoing maintenance costs of the indigenous plantings by monetizing tradable Kyoto Protocol compliant emissions reductions through the Permanent Forest Sink Initiative.

Sustainable development takes the long-term view. Morning Chorus is a long-term view.

The New Zealand Government’s Vision for a sustainable future refers to a future in which New Zealanders “cherish our natural environment, are committed to protecting it for future generations and eager to share our achievements in that respect with others”. Morning Chorus aims to improve our natural environment and is committed to protecting it for future generations.

Who are we? At the moment “we” are a Concept. Join us and turn it into a reality.

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